Most LinkedIn ad accounts do not fail because the platform is expensive. They fail because they are run like Facebook accounts on a higher CPM. Broad audiences, a single creative left running for months, conversion tracking that was never properly wired up, and a bid strategy nobody has revisited since launch.
LinkedIn is the only channel where you can put a specific message in front of a named job title, at a named company, in a named industry, at the moment they are researching a purchase. That precision is what you are paying the premium CPM for. If your targeting is broad, you are paying a premium price for a commodity audience.
We start with your closed-won data rather than a persona document. Which titles actually sign? Which company sizes close fastest? Which industries churn? That becomes a tiered audience structure — a tight ICP tier, an adjacent-roles tier for buying-committee coverage, and a broader tier for reach — each with its own budget and its own success threshold, so a weak tier cannot quietly drain the strong one.
Creative is the single biggest lever on cost per lead, and it decays faster on LinkedIn than most advertisers expect. Frequency climbs quickly against narrow B2B audiences, so we run creative on a refresh cycle rather than waiting for performance to visibly collapse. We test formats against the objective — single image, document ads, video, conversation ads — instead of defaulting to whichever one is easiest to produce.
LinkedIn's auction rewards accounts that are managed actively. We review pacing, frequency and placement quality on a daily cadence, prune audiences that are absorbing spend without producing qualified conversations, and scale the segments that are working — carefully, because scaling too fast is one of the most reliable ways to destroy a profitable campaign.
We review your existing account, conversion tracking and CRM handoff before proposing anything. If tracking is broken, that gets fixed first — there is no point optimising against numbers you cannot trust.
Audience architecture, campaign structure, naming conventions and creative concepts, agreed with you before launch.
The first weeks are about gathering clean signal. We resist the urge to change everything at once, because that makes the data unreadable.
Weekly optimisation, monthly deep-dive reporting, and a standing strategy call with the person actually managing your account.
This works best for B2B companies with a defined ideal customer profile, a sales process that can handle inbound leads, and enough budget to gather meaningful data. LinkedIn is a considered-purchase channel; if your product sells on impulse or your average deal size is small, your budget will usually work harder elsewhere and we will tell you so.
A performance review will tell you whether the issue is targeting, creative, tracking or offer — before you commit to anything ongoing.
Yes. We work inside your account rather than our own, so you keep ownership of the data, the audiences and the campaign history if we ever part ways.
Expect the first few weeks to be a learning period while the auction gathers signal and we establish clean baselines. Meaningful optimisation decisions usually need at least one full buying cycle of data.
Yes — copy and creative built specifically for the LinkedIn feed are part of campaign management. We work from your brand guidelines and existing assets where you have them.
We tell you, with the diagnosis. Sometimes the fix is creative or targeting; sometimes the honest answer is that the offer or the channel is wrong for your business.